AndrewFinlayson's Blog

Jewel-Osco & FOX Chicago team up to fight hunger

Goal to raise 2.5 million meals for food banks during Hunger Action Month

(Itasca, IL) September 3, 2008— Jewel-Osco, a leading Midwest food and drug retailer,
and FOX Chicago, are teaming up during September’s “Hunger Action Month” to help
generate awareness about hunger while raising 2.5 million meals to benefit families
served by food banks across Chicagoland and Northwest Indiana.

Throughout September, Jewel-Osco will be collecting cash and food donations from the
public at all of its 184 stores, with a goal of raising $500,000 in cash donations and
250,000 pounds in food contributions--enough to provide 2.5 million meals that will feed
over 223,000 needy families.

Under Jewel-Osco’s “stuff the truck” in-store campaign, the public will be challenged to
fill as many trailer trucks with food as possible by donating canned and packaged goods.
All donations will benefit the Greater Chicago Food Depository, the Northern Illinois
Food Bank, the Food Bank of Northwest Indiana, the Peoria Area Food Bank, and the
River Bend Food Bank.

To help highlight the effort and generate awareness about hunger, FOX Chicago will air a series of public service announcements, news reports, conduct online fundraising efforts at www.MyfoxChicago.com, and broadcast live remotes during its popular Good Day Chicago weekday morning show (5 a.m. to 10 a.m.) from various Jewel-Osco store
locations, as follows:

Date City Jewel-Osco Store Location

September 4………….. Chicago…………1655 E. 95th Street

September 11…………Dyer, Indiana…….805 Joliet Street

September 18………….Westmont……….4 E. Ogden

September 25…………..Chicago…………2940 N. Ashland

The public is encouraged to stop by and donate food at these live remotes. The
live remotes will feature representatives from local food banks, pantries, community
leaders and groups.

“We are very excited to have FOX Chicago as a partner in this important effort,’ said
Keith Nielsen, president of Jewel-Osco. “Working together, and with the generosity of
the giving public, we can provide meals to many needy families in our community.”

“FOX Chicago is proud to join Jewel-Osco and local food banks as the media partner for
Hunger Action Month,” said Pat Mullen, vice president and general manager, WFLD.

 “Our intent is to increase awareness of the event and encourage viewers to join the
effort.”

Hunger Action Month is the creation of Feeding America (formerly America’s Second
Harvest), including all food banks participating in this effort. Please visit
www.feedingamerica.org for more information about the organization.

About WFLD FOX

WFLD FOX Chicago is part of the Fox Television Stations, one of the nation's largest
owned-and-operated network broadcast groups, comprising 27 stations in 18 markets and
covering nearly 37.34% of U.S. television homes. This includes six duopolies in the top
10 markets: New York, Los Angeles, Chicago, Dallas, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix and Orlando. For more information, please visit www.myfoxchicago.com.

About Greater Chicago Food Depository

The Greater Chicago Food Depository, Chicago’s food bank, is a nonprofit food
distribution and training center providing food for hungry people while striving to end
hunger in our community. The Food Depository distributes donated and purchased food
through a network of 600 pantries, soup kitchens and shelters to 500,000 adults and
children in Cook County every year. Last year, the Food Depository distributed 46
million pounds of nonperishable food and fresh produce, dairy products and meat, the
equivalent of 95,000 meals every day. The Food Depository’s programs and services for
children, older adults and the unemployed and underemployed address the root causes of hunger. For more information, log onto www.chicagosfoodbank.org or call 773-247FOOD.

About Northern Illinois Food Bank

Northern Illinois Food Bank is Illinois’ second largest charitable hunger-relief
organization and a member of Feeding America – The Nation’s Food Bank Network.
NIFB distributed over 22 million pounds of food in 2007 through its network of 520
feeding sites in 13 northern Illinois Counties that surround Cook County. Highlights of
NIFB’s past year include an aggressive youth nutrition program that provided over
389,000 meals, a Holiday Meal Box program that gave 26,755 families a holiday meal
with all the trimmings and its Mobile Pantry program made 215 visits to hard to reach
areas. Currently, more than 2,600 children are fed each day through the Food Bank’s
Summer Lunch Program and more than 40,600 different people receive food assistance through its network of agencies weekly. (www.northernilfoodbank.org)


About Food Bank of Northwest Indiana

The Food Bank of Northwest Indiana (FBNI) has served all of Lake and Porter Counties
since 1982. A nonprofit organization, the FBNI serves 90 partner agencies, including
food pantries, shelters, day care centers, and soup kitchens, providing quality food for
those in need, advocating solutions for hunger issues, and acting as a key human service referral resource. The food bank has distributed more than 30 million pounds of food since its incorporation and provides food and hope to more than 70,000 Hoosiers in Lake and Porter counties. For more information, visit www.foodbanknwi.org

About Peoria Area Food Bank

The Peoria Area Food Bank operates under the umbrella of Peoria Citizens Committee
for Economic Opportunity, Inc., a community action agency, and is a member of Feeding
America, the nation’s largest hunger relief organization. The Food Bank was formed in
1984 to supplement the dietary and nutritional needs of low-income families living in the
eight surrounding counties we serve. We provide over 115 active food pantries, soup
kitchens, homeless shelters, rehabilitation centers, senior housing, youth detention centers and low-income day-care centers with large quantities of food from name brand
manufacturers. We also distribute USDA commodities made available to us through the
Department of Health and Human Services Emergency Food Program. For more
information, please visit www.pcceo.org/foodbank.htm

About River Bend Food Bank

River Bend Food Bank began food distribution on January 4, 1982 in response to the
severe economic conditions in the Quad-Cities and surrounding areas. At that time, the
community was in the middle of a recession that would ultimately result in the loss of
over 20,000 manufacturing jobs. River Bank Food Bank acts as a liaison in the
development of a partnership with the food industry and other nonprofit agencies in
meeting hunger needs for their clients. We are an accredited member of Feeding
America, Illinois Hunger Coalition, Illinois Food Bank Association, and Midwest Anti-
Hunger coalition. Since its inception, River Bend has distributed over 40 million pounds
of surplus food to our area’s poor and needy. We are the largest hunger relief
organization in the region serving over 275 charities in a 22 country service area. All of
the charities served represent people who are in need of some form of assistance. For
more information, please visit www.riverbendfoodbank.org

About Jewel-Osco

Jewel-Osco, a SUPERVALU company, operates 184 stores in Illinois, Iowa and Indiana.
With a market-leading position in Chicago, Jewel-Osco stores offer consumers the
convenience of combined grocery and pharmacy retail, in addition to services such as
fuel centers at select locations. Originally established in 1899, the company and its
associates remain committed to the communities they serve, contributing more than $4
million each year to a variety of local charitable causes. For more information about
Jewel-Osco, please visit www.jewelosco.com or www.oscopharmacy.com.


About SUPERVALU INC.

SUPERVALU INC. is one of the largest companies in the United States grocery channel
with estimated annual sales of $45 billion. SUPERVALU holds leading market share
positions across the U.S. with its approximately 2,475 retail grocery locations. Through
SUPERVALU's nationwide supply chain network, the company provides distribution and
related logistics support services to more than 5,000 grocery endpoints across the
country. SUPERVALU currently has approximately 192,000 employees. For more
information about SUPERVALU visit www.supervalu.com.

###

The above press release was put out Wednesday related to our new food drive.  Having met with many of the people involved, I can speak first hand to the need in our community.  I want to thank the dedicated team at Good Day Chicago that has taken on this big project with enthusiasm and a sense of commitment.  Thank you also to the many viewers who have already responded in the first 48 hours of this effort...proving once again Fox Chicago viewers are some of the most generous people in the world.

Andrew Finlayson